MAINSTREAM TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television models, relying on scheduled programming via cable. In contrast, digital services operate on subscription models, with Netflix, major competitors, and niche players serving as key industry players. As digital engagement shift, rivalry between conventional TV networks and online co